Planning your campaign

Chinese banknotes stuck to the wet spring of a well as donations to a temple.
Well spring of funding, by Jonathan O’Donnell on Flickr.

So you’ve decided to run a crowdfunding campaign. Excellent! Now let’s sit down and plan how that is actually going to happen.

These one-hour small group meetings will provide you with a structured way to plan your campaign. By the end, you should have a realistic timeline for developing and executing a crowdfunding campaign. This is a massively useful document, as it helps you to plan your time, keep on track, and get back on track when life (and the university) throws you a curve ball.

You should also have a clear understanding of the work involved. Crowdfunding is new, so there are a lot of new skills to learn. They aren’t necessarily hard, but learning new things is always challenging.

These workshops will also provide me with a clearer understanding of the difficulties that you will face as your progress. That will help me to tailor coaching for you.

Audience: Researchers and PhD students undertaking crowdfunding campaigns. Maximum of 5 participants per meeting.

Format: One-hour small group meeting, either face-to-face or via Zoom.

Outcome: At the end of the hour, you should have a timeline for your crowdfunding campaign.

Notes: Work backwards, Jonathan O’Donnell on the Research Whisperer, 23 June 2015.


Jonathan O'Donnell

Jonathan O’Donnell has 15 years of experience helping people to find funding for their research. He is fascinated by crowdfunding because it is the first new funding mechanism that he has seen in all that time. To understand how crowdfunding works, he has reviewed all research crowdfunding campaigns run by Australian university staff to 2015, and has interviewed academics and administrators at the two most active universities in Australia. With his colleague, Tseen Khoo, he runs the Research Whisperer blog and Twitter stream (@ResearchWhisper).

This project is part of his PhD, examining crowdfunding as a research funding mechanism at Australian universities (RMIT ethics 19613 & 20729). He is examining the support required for crowdfunding, and seeking to understand the dynamics of crowdfunding within a university.