Build your authority and network with an Instagram Challenge

Melanie Bruce

Dr Melanie Bruce is a marketing professor, entrepreneur, and business coach. 

She is the founder of The Leveraged PhD, a hub for PhDs wanting to use their degree to its full potential. Melanie believes that as the world produces an increasing number of PhDs it is becoming increasingly important to develop a competitive advantage and stand out from the crowd. She has an online course to help PhDs develop their personal brand so that they can build a name for themselves that can lead to guest speaking, consulting, book sales, full-time employment, online course creation, coaching and/or freelancing. Follow TheLeveragedPhD on Instagram: @TheLeveragedPhD, Twitter: @TheLeveragedPhD and Facebook: @TheLeveragedPhD

Melanie is also a business and marketing coach for ecopreneurs. Using her marketing knowledge and experience she helps sustainably focused businesses launch and scale. 

Melanie’s personal website is melaniebruce.com.au and you can connect with her on Instagram: @DrMelanieBruce, Twitter: @DrMelanieBruce, and Facebook: @DrMelanieBruce  


What is an Instagram Challenge?

An Instagram Challenge is when a group of people commit to daily posts on Instagram for a specific period of time (usually 1 month). You receive a daily prompt to inspire you to create a post for your Instagram feed. The prompts are open to interpretation adding fun and diversity to the challenge. 

Why participate in an Instagram Challenge?

Poster with someone putting up their hand, that says "Challenge Accepted. Ready or not, here I come".
‘ Every fall in western mass comes the royal frog ballet’
by danjo paluska, on Flickr.

An Instagram Challenge is a creative way to build your presence and expand your network. You will also build the habit of posting daily which will increase your followers and engagement rates.

If you want to get started or increase your presence on Instagram but you aren’t sure what to post or what type of content is best, participating in an Instagram Challenge allows you to create a whole load of content and see what works and doesn’t for you. 

Participants in my last challenge stated that the number one benefit of participating in the challenge was the connections they built. Other common benefits were motivation and consistency. So, if you are wanting to build your network and/or your authority on Instagram then I recommend you participate in an Instagram Challenge. Read more of this post