Build your authority and network with an Instagram Challenge

Melanie Bruce

Dr Melanie Bruce is a marketing professor, entrepreneur, and business coach. 

She is the founder of The Leveraged PhD, a hub for PhDs wanting to use their degree to its full potential. Melanie believes that as the world produces an increasing number of PhDs it is becoming increasingly important to develop a competitive advantage and stand out from the crowd. She has an online course to help PhDs develop their personal brand so that they can build a name for themselves that can lead to guest speaking, consulting, book sales, full-time employment, online course creation, coaching and/or freelancing. Follow TheLeveragedPhD on Instagram: @TheLeveragedPhD, Twitter: @TheLeveragedPhD and Facebook: @TheLeveragedPhD

Melanie is also a business and marketing coach for ecopreneurs. Using her marketing knowledge and experience she helps sustainably focused businesses launch and scale. 

Melanie’s personal website is melaniebruce.com.au and you can connect with her on Instagram: @DrMelanieBruce, Twitter: @DrMelanieBruce, and Facebook: @DrMelanieBruce  


What is an Instagram Challenge?

An Instagram Challenge is when a group of people commit to daily posts on Instagram for a specific period of time (usually 1 month). You receive a daily prompt to inspire you to create a post for your Instagram feed. The prompts are open to interpretation adding fun and diversity to the challenge. 

Why participate in an Instagram Challenge?

Poster with someone putting up their hand, that says "Challenge Accepted. Ready or not, here I come".
‘ Every fall in western mass comes the royal frog ballet’
by danjo paluska, on Flickr.

An Instagram Challenge is a creative way to build your presence and expand your network. You will also build the habit of posting daily which will increase your followers and engagement rates.

If you want to get started or increase your presence on Instagram but you aren’t sure what to post or what type of content is best, participating in an Instagram Challenge allows you to create a whole load of content and see what works and doesn’t for you. 

Participants in my last challenge stated that the number one benefit of participating in the challenge was the connections they built. Other common benefits were motivation and consistency. So, if you are wanting to build your network and/or your authority on Instagram then I recommend you participate in an Instagram Challenge. Read more of this post

Getting realistic about your endless list of writing projects

Aila Hoss is a Visiting Assistant Professor at Indiana University Robert H. McKinney School of Law.

Her research explores topics in public health law, health policy development, and the impact of federal Indian law and Tribal law on health outcomes. Her recent projects study law and policy interventions to respond to the opioid crisis. Prior to joining the faculty at IU, Aila served as a staff attorney for the Centers for Disease Control and Prevention’s Public Health Law Program (PHLP), where she worked to improve public health through the development of legal tools and the provision of legal technical assistance to state, Tribal, local, and territorial governments.

Aila completed her Bachelor of Arts at Emory University and her Juris Doctor at the University of Oregon. She is an active member of the Indiana bar. She tweets from @ailahoss.


Photo by J.J. Ying | unsplash.com

The entirety of my career in public health law has included some component of research and publishing.

This year, I hit an unfortunate milestone: my writing project list had ballooned to nearly 70 entries.

These projects ranged from articles accepted for publication and undergoing the final editing process to random ideas collected over the course of a decade. The volume of unfinished projects left me completely unable to prioritize how I should devote my writing time.

This week, I finally decided it was time to get realistic and trim the list.

Over the course of four hours, I went through each item and evaluated how much research I had conducted on the project and how much writing I had completed. I compared this investment against my research priorities and then deleted; consolidated; and prioritized them.

Here’s what I learned.

Delete What’s Not on Your Research Arc

I am doing a Visiting Assistant Professorship (VAP) and about to go on the tenure-track job market. My public health law practice, although it had a clear thread, included a hodge-podge of public health research projects because I was working at busy public health agency. Now that I am on the academic path and have a foundation of research interest and expertise, I don’t have to work on every interesting issue that comes through the door. So, I cut out ideas that weren’t on my research arc and that I hadn’t started any meaningful work on. It’s not my job to research every important issue that comes along. Read more of this post

A new framework of dynamic authorship

Arjun Rajkhowa

Dr Arjun Rajkhowa works as the manager of the National Centre for Antimicrobial Stewardship at the Department of Medicine and Radiology, University of Melbourne.

His research interests include public health; media, culture and society; human rights; and policy. He writes for academic journals and online media outlets. He has volunteered in the community sector in Melbourne for several years.

His Twitter handle is @ArjunRajkhowa. His ORCID is 0000-0002-3760-2182.


Written in stone, by Jonathan O’Donnell, on Flickr.

In an academic publishing environment that does not require publishers to compensate contributors for their knowledge and output, or to provide an authentically supportive framework for scholars to exercise ownership of their work, what recourse does an author have to dynamic scholarly revision of their work?

English as a second language

Papers produced by academics who use English as a second language, for example, may have language and style-related errors that may need correcting, but this is often not possible. When a paper is accepted by a publication, a modicum of editorial oversight may be expected, but often there is little editorial oversight. If a paper is poorly written, it ought to be rejected. However, if a paper has been written well and yet contains some errors, then it should be possible to revise the work dynamically and correct these minor errors through ongoing revisions. Some writers simply need time to improve their work!

The lack of editorial scrutiny

Unfortunately, even though academic publishers pride themselves on offering rigorous peer review, and sometimes use rejection rates as an indication of academic standing, in many academic journals, there is little (if any) editorial oversight after the article has been accepted for publication.

The peer reviewer’s role is fundamentally content-related. Depending on the nature of the paper, they are to assess whether the paper accurately represents the results of the study, analyses the issues raised in a coherent manner through cohesive arguments, references the appropriate literature in the field, and otherwise presents ‘sound’ scholarship. The reviewer’s job is not, for example, to correct and improve the quality of the language used in the paper.

Unfortunately, many journals do not provide much editorial input once the paper has been accepted for publication. There is little, if any, editorial scrutiny of the quality of the writing. As authors, some of us are acutely aware of the variable quality of our own writing. Those of us who work in collaboration with other authors often find ourselves belatedly struck by (sometimes flagrant) stylistic and linguistic errors in the paper. Read more of this post

How to host a successful chat on Twitter

Helen KaraDr Helen Kara has been an independent researcher since 1999 and writes and teaches on research methods.

She is the author of Creative Research Methods in the Social Sciences: A Practical Guide (Policy Press, 2015). She is not, and never has been, an academic, though she has learned to speak the language.

In 2015, Helen was the first fully independent researcher to be conferred as a Fellow of the Academy of Social Sciences. She is also a Visiting Fellow at the UK’s National Centre for Research Methods. Her latest book is Research Ethics in the Real World: Euro-Western and Indigenous Perspectives (Policy Press, 2018).

Helen’s website is helenkara.com and she tweets at @DrHelenKara. You can support her work on Patreon. Her ORCID is 0000-0001-7348-0963.


Image by Marc Wathieu | flickr.com

Image by Marc Wathieu | flickr.com

I have hosted and co-hosted a number of chats on Twitter under existing hashtags, and last month I set up my own Twitter chat on creative research methods.

In case you’re new to all this, a hashtag is a way of keeping track of topics and content on Twitter. For example, if you want to know what people are saying about marmalade, you can search Twitter for #marmalade (pro tip: then click ‘latest’ for most recent content) and you’ll find that marmalade is not only a foodstuff but a popular name for pets. You can use hashtags, follow hashtags and invent hashtags. They’re a great tool for reducing bazillions of apparently random tweets to a string of tweets that you actually want to read.

I write about creative research methods. It’s a topic that holds great interest for me and I know for a number of others too. So I decided to set up a monthly chat on Twitter. I played around with a few ideas for hashtags. The obvious #creativeresearchmethods and #creativeresearchmethodschat were too long and cumbersome. In the end I settled for #crmethods (for discussion in between the monthly chats) and #crmethodschat (for the chats themselves). To my delight, neither of those hashtags were in use on Twitter. It’s always worth checking that before you make a final decision. I remember going to a conference where the event’s hashtag was also being used by a European music festival with some quite, er, liberated practices, which meant the conference Twitterfeed was entertaining in rather more ways than the organisers had intended! Read more of this post

The Emerging Impact Landscape

wade kelly - 150x150Wade Kelly is the Senior Coordinator, Research Impact, at La Trobe University, in Melbourne, Australia.

Wade’s PhD research focused on how and why universities and academics engage with communities.

This is Wade’s personal website and he tweets from @wadekelly.


White Night Melbourne 2018 | Photo by Wade Kelly Shared via Creative Commons (CC BY-NC-SA 2.0).

White Night Melbourne 2018 | Photo by Wade Kelly | Shared via Creative Commons (CC BY-NC-SA 2.0).

There’s considerable confusion about what ‘impact’ is, and this is no surprise given that it’s a term that’s used for so many things in the contemporary research space.

For my research, I’ve had many, many conversations with people across higher education in Australia and Canada at all career levels (research higher degree students, Early Career Researchers, Mid Career Researchers).  Alongside the confusion about what impact is is what impact means (and will mean) to academics.

The following primer is a brief history of the impact landscape, an exploration of some of the trends in higher education, and some things to consider as you start your ‘impact journey.’

So, let’s start by clarifying some of the many meanings of impact. I find it easiest to consider impact as happening either inside (internal) or outside (external) of academia. Read more of this post

Learning to be a co-author

Dr Katherine Firth is a Lecturer at La Trobe University. Her PhD was on collaboration in writing.

Her recent book How to Fix your Academic Writing Trouble was co-authored with Inger Mewburn and Shaun Lehmann. She has collaborated on academic books and journal articles, and is currently working on three book projects with three different teams.

Katherine manages the blog Research Degree Insiders and tweets from @katrinafee.


Co-authoring can be very different for researchers from different disciplines.

In the social sciences and the sciences, for example, co-authored articles have become the norm over the last few decades. My academic background is in English Literature, where we do not usually write collaboratively (Leane, Fletcher and Garg, 2019, Nyhan and Duke-Williams, 2014). Publishing a collaborative article or book can still be a career limiting move in the Humanities where single authorship is the norm.

Co-authoring can lead to additional disadvantage for women (in both STEM and HASS fields), for junior researchers, and researchers from developing countries, who are more likely to find that their contributions are under-recognised or devalued.

Photo by John Schnobrich | unsplash.com

As an early career researcher, I tried to keep publishing in the traditional ways, what is sometimes called ‘lone wolf’ scholarship (as in this previous Research Whisperer post ). It is pretty tough and solitary out there. You travel to the library or archives on your own, you read alone, you write alone, you edit alone. You might eventually get to work with a Research Assistant, but their intellectual contribution to the work is typically small: transcribing, fixing references, fact checking, copy editing (in other words, work that doesn’t merit co-authorship). You might go to conferences and present a paper on your work to build an audience and get feedback, but there’s a still a gap between what you present at a conference, and whether anyone actually wants to publish the finished article. Often, the only feedback you get is from peer reviewers. Read more of this post

Going freelance

Dr Dean Chan is a research development consultant based in Perth, Western Australia. He has been working as a freelance consultant on a full-time basis since 2014.

Prior to this, Dean had worked as a teaching and research academic in the Australian higher education sector for almost 20 years, including appointments as Senior Lecturer in Visualisation Technologies and Digital Media at Curtin University (2013-2014), Senior Lecturer in Digital Communication at University of Wollongong (2011-2013), Postdoctoral Research Fellow in Asian Digital Media at Edith Cowan University (2004-2007), and Lecturer in Art Theory and Visual Culture at Edith Cowan University (1999-2011).


Photo by Dean Chan | All rights reserved.

I happily resigned from a continuing academic position five years ago.

After almost twenty years in various teaching and research positions within the humanities and creative arts, I needed a change. I had enjoyed a great career, exceeded all my research and publication goals, and taught thousands of students. It seemed churlish to continue hogging a seat at the table when I no longer wished to be there. It was time for me to go.

But not completely away. Read more of this post