Do or do not. There is no try.

Photo by Matthew Henry | unsplash.com

Are you often a no-show?

Or one of those people who says “Maybe” on a Facebook event?

I’m a veteran events organiser.  Throughout my career, planning and running events has been an integral part of the work I do.

Now, as a lecturer in a researcher development unit, convening programs is a big part of my job. It is my everyday. The joy of room bookings, mailing lists, registrations, and constant event promotion campaigns – they are all mine!

But before you feel that my life is just a big ball of enviable funstering (which, it must be said, it can be because I work with funsters), I think I should tell you about what makes me sad: When people don’t show up.

Now, regular readers of this blog will know that I have some very well-ridden hobby-horses (e.g. open plan offices). I’d like to introduce you to another one: people who RSVP for things, then don’t bother attending, cancelling, or sending an apology. This makes me particularly headasplodey when it’s a fully booked event and there’s a waiting list of eager folk.

We talk about this event ‘attrition’ regularly in my field. It’s a common problem across all institutions and disciplines. We keep stats on it. We brainstorm constantly about ways to address it. There are many ways that others have tried to increase their attendance ratios, including increased tracking of registrations, ramped up reminders, consequences for no-shows, etc. All of these options require significant time and resources to manage.

It’s a lot of work to put into supporting people to come along to something they have already said they’d come along to. Read more of this post