Build your authority and network with an Instagram Challenge

Melanie Bruce

Dr Melanie Bruce is a marketing professor, entrepreneur, and business coach. 

She is the founder of The Leveraged PhD, a hub for PhDs wanting to use their degree to its full potential. Melanie believes that as the world produces an increasing number of PhDs it is becoming increasingly important to develop a competitive advantage and stand out from the crowd. She has an online course to help PhDs develop their personal brand so that they can build a name for themselves that can lead to guest speaking, consulting, book sales, full-time employment, online course creation, coaching and/or freelancing. Follow TheLeveragedPhD on Instagram: @TheLeveragedPhD, Twitter: @TheLeveragedPhD and Facebook: @TheLeveragedPhD

Melanie is also a business and marketing coach for ecopreneurs. Using her marketing knowledge and experience she helps sustainably focused businesses launch and scale. 

Melanie’s personal website is melaniebruce.com.au and you can connect with her on Instagram: @DrMelanieBruce, Twitter: @DrMelanieBruce, and Facebook: @DrMelanieBruce  


What is an Instagram Challenge?

An Instagram Challenge is when a group of people commit to daily posts on Instagram for a specific period of time (usually 1 month). You receive a daily prompt to inspire you to create a post for your Instagram feed. The prompts are open to interpretation adding fun and diversity to the challenge. 

Why participate in an Instagram Challenge?

Poster with someone putting up their hand, that says "Challenge Accepted. Ready or not, here I come".
‘ Every fall in western mass comes the royal frog ballet’
by danjo paluska, on Flickr.

An Instagram Challenge is a creative way to build your presence and expand your network. You will also build the habit of posting daily which will increase your followers and engagement rates.

If you want to get started or increase your presence on Instagram but you aren’t sure what to post or what type of content is best, participating in an Instagram Challenge allows you to create a whole load of content and see what works and doesn’t for you. 

Participants in my last challenge stated that the number one benefit of participating in the challenge was the connections they built. Other common benefits were motivation and consistency. So, if you are wanting to build your network and/or your authority on Instagram then I recommend you participate in an Instagram Challenge. Read more of this post

Things it has taken me 8 years to learn

Photo by Daniel Cheung | unsplash.com

Our good buddy The Thesis Whisperer wrote a fab post on ‘how to run a blog for 8 years and not go insane‘ in 2018. It is a cracker of a post and gives excellent insight into how TW has managed to maintain such quality and longevity!

At the time it was published, I read it with great interest, hoping that I’d be able to implement some of the strategies and not be writing things at 11pm the night before our weekly publication slot…

Alas, dear readers, Tseen did not implement any strategies.

Is she sitting on her sofa right now writing this post at 10:36pm? Indeed, she is.

The Research Whisperer celebrated its 8th birthday recently, and we posted this on our Facebook page:

Today, we have published 383 posts, have almost 42,000 followers on Twitter, over 6400 subscribers to the blog, and over 9200 followers on our Facebook page.

It was heartening to think about the community that surrounds RW these days, and the wonderful allies and friends we’ve made. For me, it has been a career transformative time. Just before we hatched RW, I was at a low, low career point. Working with Jonathan has been a delight, and I would never have thought that we’d have travelled this far down the road with our blog, being led by doing what we thought was fun. Read more of this post

A new framework of dynamic authorship

Arjun Rajkhowa

Dr Arjun Rajkhowa works as the manager of the National Centre for Antimicrobial Stewardship at the Department of Medicine and Radiology, University of Melbourne.

His research interests include public health; media, culture and society; human rights; and policy. He writes for academic journals and online media outlets. He has volunteered in the community sector in Melbourne for several years.

His Twitter handle is @ArjunRajkhowa. His ORCID is 0000-0002-3760-2182.


Written in stone, by Jonathan O’Donnell, on Flickr.

In an academic publishing environment that does not require publishers to compensate contributors for their knowledge and output, or to provide an authentically supportive framework for scholars to exercise ownership of their work, what recourse does an author have to dynamic scholarly revision of their work?

English as a second language

Papers produced by academics who use English as a second language, for example, may have language and style-related errors that may need correcting, but this is often not possible. When a paper is accepted by a publication, a modicum of editorial oversight may be expected, but often there is little editorial oversight. If a paper is poorly written, it ought to be rejected. However, if a paper has been written well and yet contains some errors, then it should be possible to revise the work dynamically and correct these minor errors through ongoing revisions. Some writers simply need time to improve their work!

The lack of editorial scrutiny

Unfortunately, even though academic publishers pride themselves on offering rigorous peer review, and sometimes use rejection rates as an indication of academic standing, in many academic journals, there is little (if any) editorial oversight after the article has been accepted for publication.

The peer reviewer’s role is fundamentally content-related. Depending on the nature of the paper, they are to assess whether the paper accurately represents the results of the study, analyses the issues raised in a coherent manner through cohesive arguments, references the appropriate literature in the field, and otherwise presents ‘sound’ scholarship. The reviewer’s job is not, for example, to correct and improve the quality of the language used in the paper.

Unfortunately, many journals do not provide much editorial input once the paper has been accepted for publication. There is little, if any, editorial scrutiny of the quality of the writing. As authors, some of us are acutely aware of the variable quality of our own writing. Those of us who work in collaboration with other authors often find ourselves belatedly struck by (sometimes flagrant) stylistic and linguistic errors in the paper. Read more of this post

How to host a successful chat on Twitter

Helen KaraDr Helen Kara has been an independent researcher since 1999 and writes and teaches on research methods.

She is the author of Creative Research Methods in the Social Sciences: A Practical Guide (Policy Press, 2015). She is not, and never has been, an academic, though she has learned to speak the language.

In 2015, Helen was the first fully independent researcher to be conferred as a Fellow of the Academy of Social Sciences. She is also a Visiting Fellow at the UK’s National Centre for Research Methods. Her latest book is Research Ethics in the Real World: Euro-Western and Indigenous Perspectives (Policy Press, 2018).

Helen’s website is helenkara.com and she tweets at @DrHelenKara. You can support her work on Patreon. Her ORCID is 0000-0001-7348-0963.


Image by Marc Wathieu | flickr.com

Image by Marc Wathieu | flickr.com

I have hosted and co-hosted a number of chats on Twitter under existing hashtags, and last month I set up my own Twitter chat on creative research methods.

In case you’re new to all this, a hashtag is a way of keeping track of topics and content on Twitter. For example, if you want to know what people are saying about marmalade, you can search Twitter for #marmalade (pro tip: then click ‘latest’ for most recent content) and you’ll find that marmalade is not only a foodstuff but a popular name for pets. You can use hashtags, follow hashtags and invent hashtags. They’re a great tool for reducing bazillions of apparently random tweets to a string of tweets that you actually want to read.

I write about creative research methods. It’s a topic that holds great interest for me and I know for a number of others too. So I decided to set up a monthly chat on Twitter. I played around with a few ideas for hashtags. The obvious #creativeresearchmethods and #creativeresearchmethodschat were too long and cumbersome. In the end I settled for #crmethods (for discussion in between the monthly chats) and #crmethodschat (for the chats themselves). To my delight, neither of those hashtags were in use on Twitter. It’s always worth checking that before you make a final decision. I remember going to a conference where the event’s hashtag was also being used by a European music festival with some quite, er, liberated practices, which meant the conference Twitterfeed was entertaining in rather more ways than the organisers had intended! Read more of this post

The Emerging Impact Landscape

wade kelly - 150x150Wade Kelly is the Senior Coordinator, Research Impact, at La Trobe University, in Melbourne, Australia.

Wade’s PhD research focused on how and why universities and academics engage with communities.

This is Wade’s personal website and he tweets from @wadekelly.


White Night Melbourne 2018 | Photo by Wade Kelly Shared via Creative Commons (CC BY-NC-SA 2.0).

White Night Melbourne 2018 | Photo by Wade Kelly | Shared via Creative Commons (CC BY-NC-SA 2.0).

There’s considerable confusion about what ‘impact’ is, and this is no surprise given that it’s a term that’s used for so many things in the contemporary research space.

For my research, I’ve had many, many conversations with people across higher education in Australia and Canada at all career levels (research higher degree students, Early Career Researchers, Mid Career Researchers).  Alongside the confusion about what impact is is what impact means (and will mean) to academics.

The following primer is a brief history of the impact landscape, an exploration of some of the trends in higher education, and some things to consider as you start your ‘impact journey.’

So, let’s start by clarifying some of the many meanings of impact. I find it easiest to consider impact as happening either inside (internal) or outside (external) of academia. Read more of this post

Reflections on doing an invited keynote

Donald Nicolson has worked in academic research since 2001 and is still an independent scholar, much to the chagrin of himself and his family.

In July 2018, he gave an invited keynote address to the Association for Borderland Studies conference in Vienna, from which this piece arose.

His first book ‘Academic Conferences as Neoliberal Commodities’ was published by Palgrave Macmillan. Some people think it is not bad.

He can be approached on Twitter @the_mopster.


Photo by Nathan Dumlao | unsplash.com

Photo by Nathan Dumlao | unsplash.com

“We would like to wholeheartedly invite you to give the introductory keynote speech at our conference,” said the message on Research Gate.

“Oh yeah,” I thought, “Another scam conference invitation!”

But one that was not scheduled for Las Vegas or Bangkok. Working from the cautious maxim that I should not be so cynical, I decided to do some investigating, just in case. A one-hour Skype call with the Conference Chair convinced me that she and the conference were both real.

This was not a case of too good to be true. Very quickly, I had gone from cynicism, to shock, to pride, to excitement at being invited.

One year on from this invite, with said keynote done in July 2018, I am in a better space to be able to reflect on this. I learned a few things, and am sharing them here!  Read more of this post

The joy of Wiki

Photo by Rodolfo Mari | unsplash.com

Photo by Rodolfo Mari | unsplash.com

Earlier this year, I started a ‘Shut up and Wiki’ group at our university. It has been running now for over six months.

Many universities, often with researchers working with the Library, are showing their Wiki-friendly faces with wonderful edit-a-thons, Wiki-bombs, Wiki masterclasses, etc. I wanted to get us in on that action.

The initial idea with the group was to have a set time to meet up with like-minded folk (of all stripes and levels: academic, professional, student, profs, whatevs) and run the session like a standard ‘shut up and write’ session but with everyone working on their own Wiki projects, edits, or pages. Because we have a cosy group of stalwarts, the pomodoros don’t really need to be set and we just end up editing and chatting along as we see fit. It works, it’s fun, and we’re building bridges with other institutions around the these kinds of sessions.

Most importantly, we’ve got a great little group together that would otherwise not have come together in this way.

This post is about creating collegial spaces within our institutions, at a time when finding joy in what we do can be a challenge.  Read more of this post